Marketing

Styling your words to shine in the market

The work is not done once the creative process itself is over and your book has been published: you also need to get people to notice it and talk about it. Our tailored marketing services are designed to showcase your work and help you build an online presence that resonates with readers across different platforms and regions. Keep reading to find out how.

Styling your words to shine in the market

Before getting started with any marketing efforts, it’s crucial to make sure that your work is impeccably proofread  and professionally typeset. If we’ve been working together along the way, then chances are that your book is already shiny and ready – excellent, you can skip to the next step! If you need professional help getting your manuscript proofread, edited, or typeset, you can contact us now to request a free consultation call and a quote. 

A polished presentation speaks volumes about your dedication and enhances the overall reading experience, and it also sets the stage for a successful marketing journey.

Our author-centric marketing approach

The central stage of our marketing strategies is no one but you. Each piece of writing is unique and deserves a personalized approach to gain the attention it deserves, so before we craft a marketing campaign for you, we’ll spend some time getting to know you and your work, and we’ll propose different marketing strategies to suit your objectives that will allow you to amplify your literary voice.

The importance of personalization

Every author has a unique audience. For this reason, our marketing campaigns are strategically planned to reach readers across various channels. From LinkedIn, the professional hub, to Instagram, the visual haven, we ensure your work gains visibility where it matters the most with the right campaign and the best keywords.

By harnessing the power of the different channels and platforms available, we improve the digital trail that leads readers straight to your literary world with curated posts that are tailored to resonate with your target audience, sparking curiosity and encouraging them to explore your work further.

The main marketing services we offer are:

  • Complete Instagram campaigns, including a detailed schedule, objectives, a defined audience, a budget, and close monitoring.
  • LinkedIn posts, adjusted to the length, tone, and content that works best in this professional social network.
  • Email newsletter campaigns to coincide with your book launch.
  • Blog posts to be published on your website, or guest posts on ours.

Advertising your book on Canary Editor’s channels.

If you have something else in mind, let us know. We might be able to adapt our offering to match exactly what you’re looking for.

FAQs

Collaborative partnership

We believe in a collaborative partnership with our authors. Your insights, aspirations, and vision are invaluable, so we take the time to understand your goals and incorporate them into our marketing strategies. We aim to create a harmonious blend of creativity and strategic marketing techniques that propel your work into the spotlight.

Our commitment to your success means that we’re also happy to market your work on our own channels. We can feature your work on our blog or assist you in writing a captivating post that highlights your journey, inspirations, and the essence of your creation. This allows you to connect with a broader readership while you establish yourself more firmly within your specific niche.

How much does it cost?

We have marketing packages to suit every need and every budget, ranging from standalone blog posts to multi-channel, marketing campaigns that extend over several weeks, or even months. To make the pricing simpler, we create personalized packages for each of our clients that are charged at an hourly rate of 60€. To give you an idea, a standalone, well-researched 1000-word article optimized for SEO would take 3 to 5 hours, while a full monthly social media calendar, including 2-3 posts per week, would take about 8 to 10 hours to prepare.

Contact us to find out more and get your personalized plan.

Contact us to find out more and get your personalized plan.